How much to charge for mobile detailing: the 5 fixes

On-screen text and dialogue, as captioned.

1. Mobile detailers: how much to charge for car detailing? 😩
2. MARCUS: $20 an hour… I’m a lowballer’s dream.
3. Hour 4. $80 cash. That’s $20/hr. 😩
4. DIAL: Season two… Marcus gets paid.
5. MARCUS: Ugh… finally.
6. Previously… MARCUS: Dial got me booked out last season.
7. MARCUS: DIAL?! Man you gotta stop doing that.
8. DIAL: Marcus! Rent's due Friday? We'll get you paid way before then.
9. MARCUS: Okay Dial… I’m in.
10. MARCUS: $1,500 by Friday. Starting now.
11. MARCUS: C’mon phone… ring.
12. MARCUS: Ooh. A customer.
13. MARCUS: $120. That’s fair right?
14. MARCUS: $60?! Larry that’s not even my soap money.
15. MARCUS: $80 beats zero.
16. DIAL: Eighty for a full detail Marcus? That's not a price… that's a tip.
17. MARCUS: DIAL… get out of my cup holder.
18. LARRY: You’re late. My last guy was early.
19. MARCUS: Traffic Larry.
20. MARCUS: Alright. Full detail on Larry's Corolla.
21. MARCUS: Crumbs. Sand. Half a French fry. Great.
22. LARRY: My last guy did it for $60.
23. 4 hours later. MARCUS: Ugh… hour four.
24. MARCUS: My knees are NOT okay.
25. LARRY: Don’t forget the cupholders.
26. DIAL: Cupholders too? For eighty? Marcus… blink twice if you need help.
27. MARCUS: DIAL not now.
28. LARRY: Who's Dial? Your girl?
29. LARRY: Eighty. Cash. Like we said.
30. DIAL: Squawk! Eighty! Cash! Eighty! Cash!
31. MARCUS: Really Dial?!
32. MARCUS: $20 an hour… I’m a lowballer’s dream.
33. DIAL: Lowballer’s dream! Squawk!
34. MARCUS: That’s a hundred bucks I gave away.
35. DIAL: Hey Marcus. You did the work man. You just didn't set the price. C'mon… let's fix that.
36. DIAL: Fix number one… let me handle this one Marcus.
37. MARCUS: All yours Dial.
38. MARCUS: Full detail… interior… ceramic. Look at me a menu guy.
39. [Text: Here's my menu · Full detail $180 · Interior $120 · Ceramic $600+ · Book here]
40. DIAL: Send the menu not a number. The price does the talkin'.
41. MARCUS: Nvm?! Larry!
42. DIAL: Lowballers see the menu and leave on their own. That's a feature.
43. MARCUS: Bye Larry. Next customer!
44. MARCUS: Menu first. Then they book.
45. DIAL: Exactly. No more soap money.
46. CUSTOMER: Menu was clear. Booked and paid.
47. MARCUS: $180! Because I sent a menu!
48. DIAL: That's a menu… workin' while you eat dinner.
49. MARCUS: One booking. $1,320 to go.
50. DIAL: Every snooze… is a job somebody else books.
51. MARCUS: Okay okay. I'm up.
52. DIAL: Rent’s up too Marcus.
53. MARCUS: Brake dust. My favorite.
54. MARCUS: Okay. Full interior on the Tahoe.
55. MARCUS: And the seats… what spilled back here?
56. MARCUS: Ow my back. Who’s texting?
57. MARCUS: How much? Easy. $210.
58. MARCUS: Red. Okay… he’s thinking.
59. HANK: Eh. Later.
60. Read. No reply. 😐 HANK: Ooh wings.
61. HANK: Nah.
62. MARCUS: Still interested? Smiley face. Casual.
63. MARCUS: Red AGAIN?! He’s in the shower… for three hours.
64. DIAL: "Casual." You've checked that phone nine times.
65. MARCUS: Ten. Mind your business Dial.
66. DIAL: Eleven.
67. MARCUS: Five “how much” texts. Zero bookings.
68. MARCUS: $1,050… gone.
69. DIAL: Marcus… Hank's not mad at you. He just had to do homework to book you. So let's take the homework away.
70. DIAL: Fix number two… hand me the phone Marcus.
71. MARCUS: Here. Work your magic Dial.
72. MARCUS: Price AND the link? In one text?
73. DIAL: Price and a link in one text. They tap… they pick a time… done.
74. [Text: Full detail for your truck: $210 ✅ Pick a time 👉 + booking link]
75. MARCUS: No more “let me think about it”?
76. MARCUS: Sent. Watch this.
77. HANK: Oh a link? Bet.
78. HANK: Full detail… Saturday… ten.
79. MARCUS: Wait… no reply… he just BOOKED?!
80. DIAL: You got it. They book from the couch.
81. MARCUS: Hank booked?!
82. MARCUS: Another one?!
83. MARCUS: $420! Because of one link!
84. DIAL: See? Links book. Paragraphs get read.
85. DIAL: Kom-bo number five… a price list with a side of customers.
86. MARCUS: Yeah lemme get a number five.
87. DRIVE-THRU: Sir… we don't have a number five.
88. MARCUS: …Just a large coffee please.
89. MARCUS: Tina?! She can’t make it?! [Text from Tina: hey can’t make it today, sorry 🙏]
90. MARCUS: Dial a cancel AND no coffee? Who’s next?
91. MARCUS: Big Mike says the SUV is “pretty clean.”
92. BIG MIKE: Morning! This is Fluffy.
93. BIG MIKE: You need my hose? …And my outlet?
94. MARCUS: I'm good. Mobile means I bring it.
95. BIG MIKE: He sheds a little.
96. MARCUS: A little? How big is “a little”?
97. MARCUS: All good! Still $180!
98. BIG MIKE: Fluffy! Shake it off buddy!
99. DIAL: That's not shedding man. That's a second dog movin' out.
100. MARCUS: DIAL I'm working.
101. BIG MIKE: Aw you talkin' to Fluffy?
102. BIG MIKE: He’s a good boy.
103. MARCUS: Full detail on Big Mike's SUV. Let's see the damage.
104. $180 job. 6 hours of hair. 😩 MARCUS: It’s in the vents. It’s in my SOUL.
105. BIG MIKE: He's used to it. He'd pay extra.
106. MARCUS: ...now you tell me.
107. BIG MIKE: He likes you!
108. DIAL: He likes you Marcus. Your vacuum doesn’t.
109. MARCUS: $300 a month… in dog hair.
110. DIAL: Marcus you're not slow. You just didn't see the car first. Let's see it… before we price it.
111. DIAL: Fix number three… watch this Marcus.
112. MARCUS: I’m watching Dial.
113. MARCUS: Full detail on the SUV? Hold up.
114. MARCUS: Two pics of the inside first.
115. [Text: Before I quote, send 2 pics of the inside 📸]
116. MARCUS: Yep. That’s Fluffy.
117. DIAL: Photos first price second. No more surprise fur on your dime.
118. [Text: Full detail $180 + pet hair $75 = $255 ✅]
119. MARCUS: He said bet!
120. MARCUS: Pet hair's a fee now Fluffy.
121. DIAL: That’s it. Paid for every hair home by five.
122. BIG MIKE: Worth it. Fluffy says thanks.
123. MARCUS: $255! Because I asked for photos!
124. DIAL: Fluffy's still shedding. Now he's payin' for it.
125. MARCUS: Eight fifty-five… and rent’s due in forty-eight hours.
126. MARCUS: Not this again Larry.
127. MARCUS: Fluffy’s hair… still spinning.
128. MARCUS: Bring my stuff? To a barbecue?
129. [Text from Cousin Dre: bbq at mine tmrw 🍔 bring ur stuff 😂]
130. DIAL: Marcus… "bring your stuff"… means bring your prices.
131. MARCUS: DIAL… not in public.
132. DIAL: Maaaaaarcus…
133. MARCUS: Free food. What could go wrong?
134. AUNTIE: Baby grab a plate!
135. MARCUS: Don’t mind if I do.
136. DRE: Cuz! You got me on the truck right?
137. MARCUS: Yeah... family's free.
138. MARCUS: What did I just say?
139. AUNTIE: Free? Mm-hmm.
140. DIAL: Free ribs for a free truck? That's the most expensive plate in LA.
141. MARCUS: It's good though.
142. MARCUS: Okay cuz. Exterior wash on the F-150.
143. MARCUS: Oh no. Look at this truck.
144. His truck: 5 hours. $0. 😩
145. MARCUS: Five hours of mud… for a plate of ribs.
146. DRE: My boy Jay needs his done too.
147. MARCUS: ...sure.
148. DRE: Oh and my other cousin. And HIS cousin.
149. DIAL: That’s a whole family tree of free Marcus.
150. MARCUS: $750. In free details.
151. DIAL: Marcus… lovin' your people is free. Your Saturday isn't. Let's price it like a pro.
152. DIAL: Full price Marcus.
153. DIAL: It's family… do it for free.
154. MARCUS: Not today devil.
155. MARCUS: Fix number four… I got this one Dial.
156. DIAL: Marcus look at you.
157. MARCUS: Learned from the best.
158. MARCUS: Love you cuz… rent’s due Friday though.
159. DIAL: One price for everybody. Family gets your best work… not a free one.
160. DRE: Respect. You leveling up.
161. MARCUS: Family discount: zero percent.
162. DIAL: Now you’re talking. And you still get a plate.
163. DRE: Full price cuz. Don’t tell Auntie.
164. AUNTIE: I heard that.
165. MARCUS: $250! Because family pays too!
166. DIAL: Family pays. And they tip.
167. MARCUS: $78… for GAS?!
168. DRIVER: Detailer huh? Bet you’re booked solid.
169. DIAL: Seventy-eight to drive to Gina's. Let's… make sure Gina's home.
170. MARCUS: Gina'll be home Dial.
171. DRIVER: Talkin’ to the pump man? Hope that detail pays more than the gas.
172. MARCUS: Driveway’s empty…
173. MARCUS: She’s not even here.
174. MARCUS: Thirty-minute drive to Gina’s.
175. MARCUS: $180 waiting at the end of it.
176. MARCUS: Rent… almost there.
177. MARCUS: Gina? Your detailer’s here!
178. MARCUS: Her car’s gone…
179. MARCUS: Oh she’s texting.
180. MARCUS: Forgot? I’m on your porch!
181. MARCUS: Smiley face. I’m dying inside.
182. DIAL: I felt that one Marcus.
183. KAYLA: Girl… was that your car guy?
184. MARCUS: Thirty minutes… zero dollars.
185. MARCUS: $195. Jahb plus gas. Gone.
186. DIAL: Marcus people don't flake on purpose man. They forget. So we remind 'em… twice… without you liftin' a finger.
187. DIAL: Fix number five… slide me that phone Marcus.
188. MARCUS: Already slid it Dial.
189. MARCUS: It texts her for me? Automatically?
190. [Auto text: Hey Gina! Detail tomorrow 9 AM ✅ Reply C to confirm]
191. MARCUS: She confirmed!
192. DIAL: Day before 2 hours before. They show up and you stop drivin' to empty driveways.
193. [Auto text, 2 hrs before: See you at 9! 🚐]
194. MARCUS: No more ghost customers.
195. DIAL: Bingo. Gas money goes to jobs that are home.
196. GINA: Right on time. Love that text!
197. MARCUS: $390! Because of two reminders!
198. DIAL: Reminders don't forget. That's the whole trick.
199. MARCUS: $1,495… five dollars short.
200. MARCUS: Fluffy’s coming back!
201. MARCUS: Dre’s whole family? Paying?!
202. MARCUS: Ha! His last guy scratched his door.
203. MARCUS: LARRY?! Full price?!
204. MARCUS: Rent’s PAID! Because of a menu!
205. DIAL: Told you. Paid by Thursday… well almost. Close enough.
206. MARCUS: Close enough. I'll take it.
207. DIAL: Take it to the bank Marcus.
208. MARCUS: So Dial… how much should I charge?
209. DIAL: Basic wash and quick interior: thirty to $75. Typical U.S. prices: Basic wash + quick interior $30–$75 · Full detail sedan $180–$280 · SUV/truck $240–$400 · Premium $400+
210. DIAL: Full detail on a sedan: $180 to two-eighty.
211. DIAL: SUVs and trucks: two-forty to four hundred.
212. DIAL: Premium with the extras: four hundred and up.
213. THE 5 FIXES: 1 Send your menu, not a number · 2 Price + booking link, one text · 3 Photos before you quote · 4 One price for everyone · 5 2 reminders: 24 hrs + 2 hrs MARCUS: Fix one… menu.
214. MARCUS: Fix two… price and link.
215. MARCUS: Fix three… photos first.
216. MARCUS: Fix four… one price.
217. MARCUS: Fix five… two reminders.
218. DIAL: Marcus… the price menu the add-on fees five copy-paste texts… all in one free kit. FREE Pricing Kit · link in the description 👇
219. MARCUS: Seriously go get it y’all.
220. DIAL: TrueDrive does it all for you.
221. DIAL: Get found in every city you drive to.
222. DIAL: They book themselves… even at midnight.
223. DIAL: Missed call? Texted back in seconds.
224. DIAL: Five stars… while it still shines.
225. DIAL: Regulars on repeat… that's money every month.
226. DIAL: Working for you twenty-four seven… on autopilot.
227. DIAL: Start your engine.
228. DIAL: We build it first… you only pay if you love it.
229. DIAL: Oh she's NOT five minutes away.
230. MARCUS & DIAL · SEASON 2 · PART 2 · WATCH NEXT 👇
231. Part 2 is next. Subscribe: new episode every weekday.