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Marcus & DIAL · Season 2, Episode 3

Mobile detailer: how much to charge for pet hair

S2E3 · “How Much for Pet Hair”

What happens in this episode

Customer of the Week: Big Mike and Fluffy. “He sheds a little. All good! Still $180!” It is six hours of dog hair. DIAL asks for two photos before the quote goes out.

  1. Big Mike books a $180 full detail and mentions the dog in passing: he sheds a little, all good, still $180 right?
  2. Marcus assumes Mike is used to it and would pay extra anyway, so he does not ask.
  3. It is a $180 job and six hours of hair.
  4. Money leak: −$300 a month doing pet hair for free.
  5. In the rerun Marcus sends one text before quoting anything: send two pictures of the inside, pet hair is +$[price].
  6. Full detail $180 plus pet hair $75 books at $255.
  7. Van jar: $855 of $6,000.

DIAL’s tip

Ask for two photos before you quote. You cannot price an interior you have not seen, and pet hair is the one that doubles the job.

Copy and paste this:

Hey [Name]! Before I quote, send me 2 pics of the inside. Pet hair is +$[price] because it roughly doubles the interior time.
Full transcript

On-screen text and dialogue, as captioned.

  1. Mobile detailers, nobody warned you about the dog.
  2. Customer of the Week: Big Mike & Fluffy
  3. Mike: He sheds a little. All good! Still $180!
  4. Marcus: He’s used to it. He’d pay extra.
  5. $180 job. 6 hours of hair.
  6. MONEY LEAK: −$300/mo
  7. Let’s run that back.
  8. Screenshot this text: “Hey [Name]! Before I quote, send 2 pics of the inside. Pet hair is +$[price]”
  9. Fill in the blanks. Send.
  10. Full detail $180 + pet hair $75 = $255
  11. BOOKED · $255
  12. Van Jar $855 / $6000
  13. DIAL’s tip: Ask for photos before you quote.

Go deeper: How to price a quick wash and add-ons

Every leak Marcus has, DIAL fixes.

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