Raised around cars.
Built for detailers.

Raised around cars

I grew up at my parents’ car dealership.

Detailers were there every day. I knew every make and model before I could drive.

From the court to sales

Then basketball took over: D1 at Hofstra, then pro in France, Cyprus and Portugal, until an injury ended it.

Then I became a top sales rep at HomeAdvisor and Mindbody. I talked to hundreds of detailers, and it was the same story every time. Great work. Missed calls. Leads sold to three other guys the same minute.

Why I built TrueDrive

I’ve always had a head for business. What I love most is helping mobile detailers spot the gaps that cost them time and money, and fixing them, so they can build a profitable business they’re proud of. I kept seeing the same ones: no real website, no way to book online, calls going to voicemail. So I built the fix for my favorite industry.

That’s TrueDrive: a booking site that’s yours, built free before you pay a dime.

And Marcus & DIAL? I’ve always made videos. I wanted detailers to get one real tip a day and laugh while they learn it. Marcus is every detailer I’ve talked to. DIAL is me: the one who picks up when you can’t.

I build every site myself.

How the free build works

You tell me your business name, your city and what you charge. I build the whole site — your prices by vehicle size, a page for every area you drive to, instant booking, missed-call text-back, review requests and rebooking — and it is finished in about 48 hours. Then we get on a Zoom and I show you the real thing on your own phone, not a mockup. If you want it, it goes live and you pay $297 a month. If you do not, you walk away and it costs you nothing. There is no deposit, no discovery call and no questionnaire to fill in before you see anything.

• We build it first. Free. Your site is finished before you pay anything.
• You only pay if you love it. See it working on your own phone first. Don’t love it? Walk away.
• No contracts. Cancel anytime. Month to month. Nothing locked in.

Who DIAL is

DIAL is the little blue gauge you will see all over this site, and he is the part of the build that works while you are under a car. He texts back the calls you miss, asks for the review once the job is marked done, and nudges the quiet leads until they book. In the Marcus & DIAL videos he is the one who picks up when Marcus cannot — which is the whole idea. Marcus is every detailer I have talked to. DIAL is the systems doing the chasing so you can keep working.

Got a question? Text us.