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Marcus & DIAL · Season 2, Episode 5

Mobile detailer no-show: stop it with two texts

Send two reminder texts and most no-shows stop. One 24 hours before and one 2 hours before, both asking for a one-letter confirmation. In the episode Marcus drives 30 minutes to an empty driveway and loses $195; with the two texts Gina replies “C” and the detail goes ahead at $390. A no-show is not bad luck, it is a missing reminder.

Stop No-Shows in Mobile Detailing With 2 TEXTS | Marcus & DIAL S2E5

S2E5 · “No-Show” · 45 sec

What happens in this episode

Customer of the Week: Ghost Gina. Thirty minutes of driving, nobody home, and an “omg I totally forgot lol” after the fact. Marcus reschedules for free and eats the drive. DIAL sends two texts instead.

  1. Marcus drives 30 minutes to the appointment and nobody is home.
  2. Thirty minutes of driving, $0 made.
  3. Gina texts afterwards: she totally forgot. Marcus says no worries and reschedules for nothing.
  4. Money leak: −$195 for the morning.
  5. In the rerun, two reminder texts go out: one 24 hours before, one 2 hours before, both asking for a reply.
  6. Gina replies “C” and shows up. +$390.
  7. Van jar: $1,495 of $6,000.

DIAL’s fix

  1. Send a reminder 24 hours before and another 2 hours before. Two texts, not one.
  2. Ask for a one-letter reply. “Reply C to confirm” is easier to answer than a question, so more people do it.
  3. No reply to either text is your signal to call before you drive, not after you arrive.

Copy and paste this

Hey [Name]! Detail tomorrow [time]. Reply C to confirm.

Transcript

On-screen text and dialogue, as captioned.

  1. Mobile detailers, you drove 30 min. Nobody home
  2. 30 min drive. $0 made.
  3. Customer of the Week: Ghost Gina
  4. omg I totally forgot lol
  5. No worries! Reschedule?
  6. She just forgot. Watch her show up
  7. MONEY LEAK: −$195
  8. Let's run that back. ⏪
  9. Screenshot this text Hey [Name]! Detail tomorrow [time] Reply C to confirm Send it 24 hrs + 2 hrs before.
  10. C See you at 9!
  11. SHOWED UP · +$390 Van Jar $1495 / $6000
  12. Text reminders 24 hrs + 2 hrs before
  13. Know a detailer who got stood up this week? Send them this

Where this fits

Free: the Mobile Detailing Pricing Kit →

Every leak Marcus has, DIAL fixes.

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