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Marcus & DIAL · Season 2, Episode 2

Mobile detailer sent the price and got ghosted

S2E2 · “Sent the Price. Got Ghosted.”

What happens in this episode

Customer of the Week: How-Much Hank. He asks the price on his truck, Marcus is mid-job and too busy to reply, and a $210 booking dies on read. Six of those is −$1,050 a month.

  1. Hank texts: how much for my truck?
  2. Marcus is on a job and too busy to reply properly, so the message sits.
  3. The $210 job is gone in one text — left on read.
  4. Six of those a month is −$1,050.
  5. In the rerun Marcus sends one prewritten text: the price and the booking link together.
  6. Hank never replies. He just books — Saturday 10 AM, full detail, $210.
  7. Van jar: $600 of $6,000.

DIAL’s tip

Put the price and the booking link in the same text, and keep it saved so you can send it one-handed mid-job. A price with nothing to tap on is a quote; a price with a link is a booking.

Copy and paste this:

Hey [Name]! Full detail for your [car] is $[price]. Grab a time here: [your booking link]
Full transcript

On-screen text and dialogue, as captioned.

  1. Mobile detailers: sent the price… left on read. $210 job. Gone in one text.
  2. Customer of the Week: How-Much Hank
  3. Hank: how much for my truck?
  4. Too busy to reply.
  5. Watch him book.
  6. Left on read: −$1,050
  7. MONEY LEAK: −$1,050
  8. Let’s run that back.
  9. Screenshot this text: “Hey [Name]! Full detail for your [car] is $[price]. Grab a time here [your booking link]”
  10. Fill in the blanks. Send.
  11. He never replied. He just booked.
  12. BOOKED · $210 — Hank · Full detail · Sat 10 AM
  13. Van Jar $600 / $6,000
  14. DIAL’s tip: Price + booking link in one text.

Go deeper: Should mobile detailers post prices

Every leak Marcus has, DIAL fixes.

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