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Marcus & DIAL · Season 1, Episode 3

Mobile detailer keeps getting leads from the wrong town

S1E3 · “Wrong Town”

What happens in this episode

Marcus drives an hour for a job that was never in his area. DIAL puts the cities and the radius on the page so the wrong leads stop arriving.

  1. Marcus takes a booking without checking the address.
  2. He drives, and keeps driving, well past anywhere he actually works.
  3. The job pays the same as one ten minutes from his house, minus an hour of fuel each way.
  4. DIAL asks where on his website it says which towns he covers. It does not say anywhere.
  5. Naming the cities and the radius turns the page into a filter instead of a net.

Prefer them back to back? Watch Season 1, Part 1 — episodes 1 to 5 in one go.

DIAL’s tip

Name your cities and your radius on the page. A lead you have to turn down costs you more than one you never got.

Copy and paste this:

I cover [City] and [City] within twenty-five miles of [zip]. You are at [address], which is in range. Want Saturday at 9am?
Scene notes
  1. Marcus takes a booking without checking the address.
  2. He drives, and keeps driving, well past anywhere he actually works.
  3. The job pays the same as one ten minutes from his house, minus an hour of fuel each way.
  4. DIAL asks where on his website it says which towns he covers. It does not say anywhere.
  5. Naming the cities and the radius turns the page into a filter instead of a net.

Go deeper: Local SEO and city pages for mobile detailers

Every leak Marcus has, DIAL fixes.

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