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Marcus & DIAL · Season 1, Episode 4

Should a mobile detailer post prices? Marcus finds out

S1E4 · “How Much Tho?”

What happens in this episode

Marcus hides his prices to get people on the phone. Instead he gets the same three words all day long. DIAL does the math on what that costs.

  1. Marcus’s page says to message for a quote.
  2. Every message he gets says the same thing: how much tho.
  3. He answers each one by hand, one at a time, between jobs.
  4. Most never reply again, because they were price-checking four detailers at once.
  5. DIAL puts a from-price by car size on the page, and the question stops arriving.

Prefer them back to back? Watch Season 1, Part 1 — episodes 1 to 5 in one go.

DIAL’s tip

Post a from-price by car size. You are not giving away your margin, you are screening out the people who were never going to book.

Copy and paste this:

Sedan from $[X], mid-size SUV from $[Y], three-row from $[Z]. Exact price once I see the inside. Send me two photos?
Scene notes
  1. Marcus’s page says to message for a quote.
  2. Every message he gets says the same thing: how much tho.
  3. He answers each one by hand, one at a time, between jobs.
  4. Most never reply again, because they were price-checking four detailers at once.
  5. DIAL puts a from-price by car size on the page, and the question stops arriving.

Go deeper: Should mobile detailers post prices

Every leak Marcus has, DIAL fixes.

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