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Marcus & DIAL · Season 1, Episode 2

Mobile detailer’s link in bio cannot take a booking

S1E2 · “The Link Page”

What happens in this episode

Marcus has five links in his bio and not one of them books a job. DIAL replaces the whole stack with a single link that takes a time and a deposit.

  1. A customer taps the link in Marcus’s bio and lands on a wall of buttons.
  2. Each button leads somewhere else: a gallery, a price list, a DM, a dead form.
  3. The customer bounces between pages, never finds a way to pick a time, and closes the app.
  4. DIAL counts the taps it took to not book a job.
  5. One link replaces the stack: car size, date, time, done in under a minute.

Prefer them back to back? Watch Season 1, Part 1 — episodes 1 to 5 in one go.

DIAL’s tip

A link tree is a menu. A booking page is a checkout. You want the checkout, and you only want one link pointing at it.

Copy and paste this:

Here is my booking page, pick your car size and a time and it takes about forty seconds: [yoursite.com]
Scene notes
  1. A customer taps the link in Marcus’s bio and lands on a wall of buttons.
  2. Each button leads somewhere else: a gallery, a price list, a DM, a dead form.
  3. The customer bounces between pages, never finds a way to pick a time, and closes the app.
  4. DIAL counts the taps it took to not book a job.
  5. One link replaces the stack: car size, date, time, done in under a minute.

Go deeper: Mobile detailing website vs link in bio

Every leak Marcus has, DIAL fixes.

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