Solar websites for a long, sceptical decision

Nobody buys solar on a Tuesday afternoon. They think about it for four months, and they spend most of that time trying to work out who's lying to them.

Solar has a trust problem it didn't create. Years of aggressive door-knocking and inflated savings claims mean your prospect arrives sceptical before you've said a word.

So the site is built to answer rather than persuade. Honest payback maths, not a headline savings number with an asterisk. Financing options laid out plainly, because almost nobody pays cash. Real photos of real installs in real LA neighbourhoods, not a stock array on a roof in Arizona.

Then the pages that catch the researched searches: battery storage, panel replacement, system monitoring, commercial installs, and the local rebate and incentive picture that changes often enough that having a current page is a genuine advantage.