Landscaping websites where the photos do the work

Landscaping is sold with pictures. Everything else on the page is supporting material.

Nobody reads three paragraphs about your approach to hardscaping. They look at what you've built, decide whether it's the standard they want, and then work out whether you're in their budget. Your gallery is the pitch.

So the build is structured around it. Before-and-after sliders that carry design work, install work and maintenance separately, because they're different buyers — a full backyard redesign and a fortnightly maintenance contract have nothing in common except your truck.

The other half is qualification. Landscaping quotes eat time, and the worst thing your site can do is send you across the city for a job that was never your size. Quote forms capture property size, scope and rough budget up front, so you drive out to the ones worth driving out to.