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Marcus & DIAL · Season 1, Episode 10

How a mobile detailer finally got booked out

S1E10 · “Booked Out. Finally.”

What happens in this episode

The season finale adds up one month of leaks: missed calls, reviews never asked for, regulars who never rebooked, leads lost between apps. −$3,790 every month. Then Marcus closes them.

  1. Week 1: missed calls. Week 2: “how much?” at 9:47 PM, over and over, never answered in time.
  2. Week 3: still nine reviews. Week 4: the regulars are gone.
  3. Damage report for one month — missed calls $540, reviews you never got $1,800, regulars who never rebooked $570, leads lost between apps $880. Total −$3,790, every single month.
  4. In the rerun the missed call gets texted back mid-wash with a booking link. Prices go up on the site, so a job books while Marcus is asleep.
  5. Every finished job asks for a review. Regulars get a text when they are due and rebook themselves.
  6. Next week is full. Marcus is booked out and hiring. +$3,790 back every month.

Prefer them back to back? Watch Season 1, Part 1 — episodes 1 to 5 in one go.

DIAL’s tip

Fix one leak at a time, and start with missed calls. It is the fastest money back — $540 a month before you change anything else about how you work.

Copy and paste this:

Sorry, mid-wash right now! Book yourself in here and I’ll confirm: [your booking link]
Full transcript

On-screen text and dialogue, as captioned.

  1. Mobile detailers: booked 2 days. Then nothing.
  2. One month earlier — WEEK 1: missed calls.
  3. WEEK 2 — Customer: how much?
  4. Customer: price for SUV?
  5. “how much?” at 9:47 PM.
  6. Customer: hm interior
  7. Customer: $?
  8. Customer: how much tho
  9. WEEK 3 — 9 reviews. Still.
  10. WEEK 4 — tasha.v · regulars, gone.
  11. DAMAGE REPORT — missed calls $540 · reviews you never got $1,800 · regulars who never rebooked $570 · leads lost between apps $880 = −$3,790
  12. Every. Single. Month.
  13. Let’s run that back.
  14. Missed call texted back. Marcus: sorry, mid-wash! book here — Booked · $180
  15. Prices up. Booked while asleep.
  16. Every job asks for a review. New review: “looks brand new!!”
  17. Regulars rebook themselves. Marcus: hey Tasha! time for your monthly? sat 10 AM open
  18. Customer: yesss book it — Rebooked · $180
  19. Next week? Full. BOOKED OUT. NOW HIRING.
  20. Now Marcus is hiring. +$3,790 back every month. Booked out. On autopilot.
  21. DIAL’s tip: Fix one leak at a time. Missed calls first. Fastest money back.

Go deeper: How to get booked out as a mobile detailer

Every leak Marcus has, DIAL fixes.

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